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Welcome to VAIGA - Your Indian Fashion Brand

Wooden buttons spilled from a container with VAIGA branding and tags.

About us

VAIGA, the brand name founded by Vashu Choudhary, emerged in 2019 with a vision rooted in dynamic fashion thoughts. Based in Gorakhpur, VAIGA was established with the aim of creating unique fashion designs that transform and revolutionize the fundamentals of art and crafts in India. The brand beautifully caters to both Indian traditional clothing and western and ethnic styles. 


VAIGA seamlessly blends the best of both Western and Ethnic worlds, offering a collection of bold and striking designs that resonate with everyone who lays eyes on them. VAIGA enhances your inner confidence, allowing you to express your true self. With this as our primary focus, our designers curate pieces that highlight the best in you.

Man modeling black casual wear in indoor and outdoor settings.

Founder / Designer

Vashu Choudhary is a young and talented designer known for his unique fashion designs, which include a stunning line of womenswear and menswear. His creations showcase beautiful embellishments over garments, with a strong emphasis on Indian traditional clothing and textile craft, which remain his forever choice.


Vashu consistently seeks to innovate and enhance the beautiful craft of India. The vivid culture of the country inspires him to derive fascinating silhouettes that blend western and ethnic styles.


He graduated from the National Institute of Fashion Technology in 2017, where his graduating collection won him the award for Best Design Collection and earned him recognition for Best Academic Performance during the program.


Following his graduation, he gained valuable experience working with Sahil Kochhar and Saisha Apparel Pvt. Ltd., where he handled design for over two years. In 2019, he launched his own label, showcasing his distinctive approach to fashion.

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